{"id":3875,"date":"2019-11-11T09:58:33","date_gmt":"2019-11-11T08:58:33","guid":{"rendered":"https:\/\/edu.ge.ch\/site\/plancinema\/?page_id=3875"},"modified":"2019-11-11T09:58:33","modified_gmt":"2019-11-11T08:58:33","slug":"3875-2","status":"publish","type":"page","link":"https:\/\/edu.ge.ch\/site\/agora-stael\/films-documentaires-en-ligne\/histoire-et-medias\/3875-2\/","title":{"rendered":"Propaganda, la fabrique du consentement (Semaine des M\u00e9dias 2019)"},"content":{"rendered":"

 <\/p>\n

Propaganda la fabrique du consentement<\/a>\u00a0 (54′)<\/p>\n

R\u00e9alisation\u00a0: Jimmy Leipold \u00a0\/ France \/ 2017<\/p>\n

Comment influencer les foules\u00a0? \u00c0 travers la figure d\u2019Edward Bernays (1891-1995),\u00a0l’un des inventeurs du marketing et l’auteur de \u00ab\u00a0Propaganda\u00a0\u00bb, un passionnant d\u00e9cryptage des m\u00e9thodes de la \u00ab\u00a0fabrique du consentement\u00a0\u00bb.
\nSi les techniques de persuasion des masses apparaissent en Europe \u00e0 la fin du XIXe si\u00e8cle pour lutter contre les r\u00e9voltes ouvri\u00e8res, elles sont d\u00e9velopp\u00e9es aux \u00c9tats-Unis pour convaincre les Am\u00e9ricains de s\u2019engager dans la Premi\u00e8re Guerre mondiale. Peu connu du grand public, neveu de Sigmund Freud, Edward Bernays (1891-1995), l’auteur du livre de r\u00e9f\u00e9rence Propaganda et l’un des inventeurs du marketing, en fut l\u2019un des principaux th\u00e9oriciens. Inspir\u00e9es des codes de la publicit\u00e9 et du divertissement, ces m\u00e9thodes de \u00ab\u00a0fabrique du consentement\u00a0\u00bb des foules s\u2019adressent aux d\u00e9sirs inconscients de celles-ci. Les industriels s\u2019en emparent pour lutter contre les gr\u00e8ves avec l\u2019objectif de faire adh\u00e9rer la classe ouvri\u00e8re au capitalisme et de transformer ainsi le citoyen en consommateur. En 2001, le magazine Life classait Edward Bernays parmi les cent personnalit\u00e9s am\u00e9ricaines les plus influentes du XXe si\u00e8cle.
\nCe documentaire riche en archives retrace, \u00e0 la lumi\u00e8re d\u2019une analyse critique \u2013 dont celle du c\u00e9l\u00e8bre linguiste Noam Chomsky \u2013, le parcours de celui qui, entre autres, fit fumer les femmes, inspira le r\u00e9gime nazi, accompagna le New Deal et fut l’artisan du renversement du gouvernement du Guatemala en 1954. (Arte)<\/p>\n","protected":false},"excerpt":{"rendered":"

  Propaganda la fabrique du consentement\u00a0 (54′) R\u00e9alisation\u00a0: Jimmy Leipold \u00a0\/ France \/ 2017 Comment influencer les foules\u00a0? \u00c0 travers la figure d\u2019Edward Bernays (1891-1995),\u00a0l’un des inventeurs du marketing et l’auteur de \u00ab\u00a0Propaganda\u00a0\u00bb, un passionnant d\u00e9cryptage des m\u00e9thodes de la \u00ab\u00a0fabrique du consentement\u00a0\u00bb. Si les techniques de persuasion des masses apparaissent en Europe \u00e0 la … Lire la suite<\/a><\/p>\n","protected":false},"author":1656,"featured_media":0,"parent":1978,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3875","page","type-page","status-publish"],"yoast_head":"\nPropaganda, la fabrique du consentement (Semaine des M\u00e9dias 2019) - Agora Sta\u00ebl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.ge.ch\/site\/agora-stael\/films-documentaires-en-ligne\/histoire-et-medias\/3875-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propaganda, la fabrique du consentement (Semaine des M\u00e9dias 2019) - Agora Sta\u00ebl\" \/>\n<meta property=\"og:description\" content=\"  Propaganda la fabrique du consentement\u00a0 (54′) R\u00e9alisation\u00a0: Jimmy Leipold \u00a0\/ France \/ 2017 Comment influencer les foules\u00a0? \u00c0 travers la figure d\u2019Edward Bernays (1891-1995),\u00a0l’un des inventeurs du marketing et l’auteur de \u00ab\u00a0Propaganda\u00a0\u00bb, un passionnant d\u00e9cryptage des m\u00e9thodes de la \u00ab\u00a0fabrique du consentement\u00a0\u00bb. 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